Description
Photography can provide the “next best thing” to visiting a site, and having effective photographs is a key part of documenting your project, winning awards, getting published, and landing your next project. But getting the best and most cost-effective results from your photography requires advance preparation and a good understanding of your business’s PR needs. This learning unit will give you the knowledge and tools you need to specify the photos you need, when you need them, and integrate them into your greater marketing efforts.
Learning Objectives
- Have an appreciation of the issues involved in specifying architectural and interiors photography as part of your firm's marketing and publicity efforts.
- Be aware of the major general approaches in architectural and interiors photography, their similarities and differences, and when to use each one.
- Learn how to prepare your projects and best practices in timing, staging, and postproduction for effective photography.
This webinar is approved for: 1 CPD/AIBC Core Learning Unit
Presenter
Martin Knowles
Martin Knowles is an architectural photographer and Phase One Certified Professional based in downtown Vancouver, BC. Martin’s approach provides effective visual communication fuelled by careful craft and technical savvy. When he discovered the joy of photography and working in the darkroom in grade 8, he also discovered that he had a particular passion for documenting the built and natural environment. This led him to working in large format film and photographing architecture as a creative outlet while studying computing science and fine arts. In 2007, he founded Martin Knowles Photo/Media to serve the design, architectural, and building communities. He’s easy and efficient to work with, always willing to pay special attention to a detail or collaborate with you on location to make your project look even greater.
Details & Registration
This is an online presentation.